What is Sticker Shock?

A Sticker Shock Campaign is a project where the community, youth and alcohol retailers all work together to combat minors getting access to alcohol.  With these sectors partnering, they create a message, which is then printed onto stickers and placed on products in stores.  The messaging is geared towards adults to stop them from purchasing alcohol for minors.

The Plymouth Cluster has formed a Sticker Shock Campaign Planning group to help mobilize and organize youth and retail locations in the community to fight against social access.  Youth are gaining access to alcohol from of age family or friends.  By creating relationships with retailers of alcohol, we will work with them to place messaging in their stores to dissuade adults from buying alcohol for minors.  Youth across the cluster will be helping to engage the stores and create the messaging.

Sticker Shock Resources and Articles:

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Coalition Initiatives

Click below to learn more about each initiative.

Sticker Shock Campaign

A Sticker Shock Campaign is a project where the community, youth and alcohol retailers all work together to combat minors getting access to alcohol.

Social Norms Campaign

One commonly known component of social norming is ‘peer pressure.’   Regardless of age, peer pressure is a part of most people’s lives.

Social Marketing Campaign

Social Marketing uses the principals that advertising uses, but geared toward social issues.

Hidden In Plain Sight

Carver Cares uses Hidden in Plain Sight as an exhibit at key events.

Photo Voice

Photo Voice is a project that puts cameras in the hands of creative youth and offers an opportunity to record and reflect upon their community’s strengths and concerns.