Cluster Collaboration

The collaborative towns, Plymouth, Middleboro and Carver, will work to implement strategies that will have a sustained effect of prevention and reducing underage drinking and other drug use and the devastating consequences that can ensue.

The Plymouth Area Substance Abuse Prevention Collaborative is funded by BSAS through the Substance Abuse Prevention Collaborative (SAPC) grant.  This primary prevention grant was created in response to the opioid epidemic.   Most people begin experimenting with substances at a young age, usually in high school.  Underage drinking and drug use can have a substantial impact on the life of a young person.  Even if there is no catastrophic result from a minor drinking, it puts them at risk for exposure to other substances, and a willingness to try them.  We’re hoping that by focusing on underage drinking, and working closely with youth across the cluster, that we will make a considerable impact on the opioid epidemic by stopping people before they start.

We have collected data across the Cluster, to look at the specific hurtles of this problem.  We have found that there are a few specific problems that largely contribute to underage drinking. These access to alcohol through friends and family members; low perception of harm around alcohol use; peer pressure, peer approval and peer acceptance; as well as the perception that adults in the community have permissive attitudes towards underage drinking.  To combat these problems, we’re applying evidence based strategies. Initiatives that the Plymouth Cluster will be working on include a Sticker Shock Campaign, Social Marketing Campaign, Social Norms Campaign, Photo Voice Project, and Hidden In Plain Sight,.


Coalition Initiatives

Click below to learn more about each initiative.

Sticker Shock Campaign

A Sticker Shock Campaign is a project where the community, youth and alcohol retailers all work together to combat minors getting access to alcohol.

Social Norms Campaign

One commonly known component of social norming is ‘peer pressure.’   Regardless of age, peer pressure is a part of most people’s lives.

Social Marketing Campaign

Social Marketing uses the principals that advertising uses, but geared toward social issues.

Hidden In Plain Sight

Carver Cares uses Hidden in Plain Sight as an exhibit at key events.

Photo Voice

Photo Voice is a project that puts cameras in the hands of creative youth and offers an opportunity to record and reflect upon their community’s strengths and concerns.